By Don Tagala, ABS CBN North America Bureau
Aug. 31, 2010
A Filipino-American father and son team recently won the $10,000 prize for putting up the restaurant of their dreams within only 24 hours. The popular episode of Food Network’s “24Hour Restaurant Battle” aired on August 18.
Chef Andrew Dizon had only one teammate in mind when he decided to join “24 Hour Restaurant Battle” reality TV show on the Food Network. He teamed up with his father Ladd Dizon.
The challenge was to come up with a fully functional restaurant within 24 hours, from the restaurant design to a winning menu that would attract customers.
Chef Andrew said, “It was extremely challenging. Opening a restaurant in 24 hours is impossible, losing a restaurant in 24 hours is easy.”
His father, Ladd Dizon is no stranger to home cooking but cooking for at least 75 strangers on national television is something he was not trained for. But Chef Andrew was determined to get the word out on national TV on what Filipino food is all about.
His menu consisted of oxtail “Kare-Kare,” beef tongue “Lengua”, bittermelon or ampalaya stuffed with shrimp, spring rolls for appetizers and banana turon ice cream for dessert.
Chef Andrew said, “ I love those. I mean those are my favorite dishes, I didn’t want a beefsteak and do something mainstream, and not have tasted it. These dishes, we’ve made numerous times and I was comfortable making them, and I knew it tasted good.”
Judges felt that the Dizons’ menu was too ethnic and had no room for non-Filipinos to be brave enough to try the foreign sounding menu.
Chef Andrew’s aunt who saw the episode said, “They took the risk of making something different, especially for people who are not familiar with ox-tail and beef tongue.”
Ladd added, “I can’t believe na I cooked so much tongue in my life, and so many ox tails in my life. Thank you Lord, parang, parang, it’s a miracle.”
The judges feedback was right. Most of the customers shied away from their menu and jumped to the competitors restaurant. But Chef Andrew had an idea. He offered a lumpia sampler to get customers in. His tactic worked and customers decided to give the restaurant a try.
But come judging time, Andrew learned a valuable lesson about himself and his relationship with his Dad.
Chef Andrew’s brother Keith said, “The way my brother and my dad work are actually how they are in real life. My brother has that ego where he wants to be the center of attention of things, and my dad really is a humble person.”
Chef Andrew added, “You start to realize they have a point, I sounded horrible, I sounded greedy, selfish, you start to rethink how you are as a person.”
In the end, the Dizon’s said they were more than just $10,000 richer. As a result of the competition, the family became closer than ever before.
The Dizons said they are still chasing their dream of putting up their own restaurant soon. Most likely, they said it would be named ‘NOY’ after the name of the fictional restaurant they used in the show. It’s short for “Pinoy.”


















I’m impressed, I must say.Really rarely do I experience a blog that’s both educative and interesting, and let me tell you, you have reach the nail on the head.Your idea is spectacular; the concern is something that not sufficient people are speaking intelligently about.I am very happy that I stumbled across this in my search for something in relation to this.
Ladd you make us proud ,hopefully soon you will have your dream restaurant.Good Luck.
Hi Chef Ladd, this is Mark Norella
from GMA7 Philippine TV Network
I am working for Kara David’s OFW Diaries at Mga Kwentong
Pinoy Overseas.
We are very much pleased to feature your inspiring story
of success.
Hope we could get in touch.
Hoping for a positive response.
Thanks!
Uncle Galahad – your nephew from Seattle – I knew you looked familiar on TV when watching RW. I just saw the wedding photos on FB and then I saw you and Andrew – small world. My dad is Fernando Dizon Fernandez – Pampanga. Hello to Auntie Jeline and the rest of the family!
Great post. I previousally to spend alot of my time yachting and watching games. It was probably the most memorable sequence of my past and your content somehow brought back us of that period of my life. Cheers
watch the full show of” 24 hour restaurant battle” on october 3 at 6:pm et at food network channel, I hope every one will love the show,its something to be proud of as tayong filipino. My son and I thank you for the comments and your support .
where can i watch this???
congrats ..ang Godbless…mabuhay kayo kabayan
yan dapat ang pinoy, masipag,matalino,malikhain,makabayan,.at higit sa lahat..makatao at makadiyos….
where can i watch d full episode? I hope all of us pinoy would such thing to uplift ourselves and our nation as well.
I watched the show and from the very beginning I don’t have any doubt in my mind that they will win. Congratulations and my family were so proud of you and more power to your new restaurant.