By Don Tagala
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JERSEY CITY, NJ—2 years of planning—and waiting—and now the house that Filipino-style fried chicken built is soon opening its doors in Jersey City, New Jersey this summer. Small business owner Patricia Berberabe says opening a new business during a recession is a challenge, but she was determined to open the first Max’s restaurant in the East Coast.

“The reason why I applied for the franchise is because Max’s is my favorite (restaurant). Every time I go home, it is a must to pass by Max’s,” Berberabe said.

One of the biggest obstacles that Berberabe faces is getting a loan. She used her own savings for capital, and she obtained a loan to buy equipment. But she still needs more help.

“Until now we are still applying. We cannot get a loan for the renovations,” Berberabe said.

Health insurance is one major cost of business, but she says good employee benefits often attract employees who will help her grow her new restaurant business. She also hopes that President Obama’s health reform gets passed.

Berberabe’s courageous business decision to open shop during tough economic times has its rewards too. She qualified for the Urban Enterprise Program, New Jersey’s program to encourage business owners to create jobs. Berberabe says every material she buys for her restaurant is tax-free, and the state will give her up to $20,000 for the renovation of her restaurant’s façade.

Most importantly, Berberabe says she’s glad she is helping the unemployed. New Jersey’s unemployment rate is now at 10.1 percent. Her new business will bring in at least 50 new jobs, from cooks to servers and wait staff. On top of that, she says she could even qualify for tax breaks when President Obama signs his jobs bill into law.

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